--- title: "How to Get a Job in Web3 PR: One Route and a Portfolio Plan" description: "How to get a job in Web3 PR: the route I took from content writing to CoinMarketCap to Myosin, the five portfolio pieces to build, and what teams check." author: "Shilika Jain" date: "2026-10-28T01:43:50.255+00:00" tags: ["web3 pr", "crypto pr", "communications", "media relations", "content writing"] canonical: "https://www.shilikajain.com/blog/how-to-break-into-web3-communications-career" --- # How to Get a Job in Web3 PR: One Route and a Portfolio Plan By [Shilika Jain](https://www.shilikajain.com/authors/shilika-jain) - 10/28/2026 How to get a job in Web3 PR: the route I took from content writing to CoinMarketCap to Myosin, the five portfolio pieces to build, and what teams check. --- # How to Get a Job in Web3 PR: One Route and a Portfolio Plan To get a job in Web3 PR, learn the technology well enough to explain it, build a small portfolio that proves you can do the actual work (a pitch, a media list, a release, a published byline), and get known inside the crypto community where most hiring happens through referrals. Formal PR degrees help less than in traditional comms. Demonstrated knowledge, writing and relationships with reporters and founders matter more. That's the short answer. The longer one is my own route, which is one way in, not the only one, plus the portfolio plan I'd follow if I were starting again. ## What does a Web3 PR job actually involve? Before you apply, be sure you want the work. Web3 PR roles cover narrative and messaging for protocols, exchanges and infrastructure companies, writing releases and op-eds, pitching crypto and mainstream reporters, managing announcements around launches and funding, and handling the community side when something goes wrong. In APAC roles you'll also handle localisation for markets like Korea, Japan and Vietnam. The pace is real. Markets run 24/7, news breaks on X before it breaks anywhere else, and a founder in one timezone will want an answer from you in another. It's also one of the few corners of comms where you'll need to understand smart contracts, tokenomics and on-chain data well enough to explain them to a business reporter. When people ask me where to start, the order I'd give hasn't changed much since I posted it. > learn/understand blockchain tech tech tech tech! > > [Shilika Jain on X, 11 Jul 2023](https://x.com/Shilika_jain/status/1678651001920966657) ## My route in: from content writer to APAC lead to fractional PR I didn't come from a PR degree or a big agency. I came in through writing. > an easy way to build your reputation in the web3 space is to write > > write anything that you feel strongly about! > > [Shilika Jain on X, 9 Jan 2024](https://x.com/Shilika_jain/status/1744710299717190044) In that same post I mentioned that I started in the space as a content writer, producing technical papers, blogs and tweets. Here's the condensed version of what came after. > - Was bullied in school as i didn't know to communicate in English:/ > > - Wanted to become a public speaker, did my toastmasters > > - Did my CISI (chartered investments) London course > > - Caught the crypto bug 5 yrs back, worked @CoinMarketCap > > [Shilika Jain on X, 10 Jul 2025](https://x.com/Shilika_jain/status/1943204364069540041) The roles, grouped by type rather than in strict order: - **Agency side.** Marketing at Web3 agencies Momentum6 and Bloom360. Agencies teach you volume: many clients, many announcements, many reporters. - **CoinMarketCap.** APAC Lead, running partnerships and PR for about a year and a half. In-house at a big crypto brand teaches you how one company's reputation is managed across markets. - **Writing for publications.** Freelance author at The Chainsaw and contributor at CryptoDailyUK. Seeing the media side helped my pitching more than any course. - **Independent work.** After leaving CoinMarketCap I started 2023 from zero and built up independent client work. Over the years my client list has grown to include Fluence, GAIA, RARI Foundation and MANTRA Chain. - **Myosin.** Now leading APAC PR and partnerships at Myosin, a growth-marketing DAO. The pattern worth copying isn't the specific companies. It's that each step added one skill the previous one didn't: writing, then volume, then brand scale, then the media's view, then running PR end to end. The full background is on my [about page](/about). ## What are the main entry points into Web3 PR? Different doors suit different people. This is how I'd compare them. | Entry point | What they hire for | How to get in | Trade-off | | --- | --- | --- | --- | | Web3 PR or marketing agency | Speed, writing, willingness to pitch a lot | Portfolio plus a referral from someone at the agency | Many clients, less depth on each | | In-house at an exchange or protocol | Domain knowledge, one brand's voice | Community presence, knowing the product deeply | Narrower view, more politics | | Content writer for a project | Explaining technical ideas clearly | Published samples, a writing test | Can stay "just content" unless you push into media work | | Freelance or contributor for publications | Reporting and writing to deadline | Pitch the editor with story ideas | Low pay early, high learning | | Community or ecosystem roles | Running channels, events, people | Active, helpful participation first | Need to pivot deliberately into PR | None of these is the "right" one. Agencies are often the fastest way to see how a lot of announcements are run. In-house teaches depth. Writing for publications teaches you what reporters actually want. ## The proof-of-work portfolio: five pieces to build before you apply Crypto hiring is unusually informal. I said publicly last year that a lot of it seems to happen within closed circles, and I still think that's true. My notes on [getting hired in Web3 through X](/blog/getting-hired-in-web3-through-x) cover the visibility side of that. If hiring happens in closed circles, a CV alone won't get you in. Proof of work will. These five pieces show a hiring manager you can already do the job: 1. **A rewritten announcement.** Pick a real recent announcement from a project you like and write the release you'd have sent. Then write a one-paragraph note on why you changed the angle. My [crypto press release guide](/playbook/how-to-write-crypto-press-release-2026) covers the structure. 2. **A 30-outlet media list for one niche.** DeFi, gaming, AI x crypto, whatever you'd want to work in. Include crypto-native, mainstream and one regional market, with the reporter who covers that beat and their latest relevant byline. 3. **Two pitches to named reporters.** Written for real people on that list, specific to what they cover. You don't have to send them; you have to show you could. 4. **A coverage teardown.** Take one project's last launch and analyse what landed, where, and why. Separate earned from paid. This shows judgment, not just writing. 5. **One published byline.** A blog, an op-ed for a community publication, a long thread with real analysis. Something with your name on it that a stranger can read. All five fit in a single shared folder. Send the link with every application and every cold DM. ## What do Web3 teams look for when hiring PR people? If I were hiring a junior for a Web3 PR team, these are the things I'd check, roughly in order: - **Can you explain the product?** Ask a candidate to explain a protocol in two sentences for a mainstream reader. It's harder than it sounds. - **Do you know the media?** Which outlets matter for this niche, which reporters cover it, and what the difference is between earned and paid placements. - **Do you write cleanly?** No hype words, no padding, facts first. - **Do you know the niche, not just "crypto"?** A DeFi lending protocol and a perpetuals exchange are different stories with different reporters. - **Are you visible?** An X presence where you post real takes, or community activity people can point to. The niche point gets missed on both sides of hiring. "Worked in DeFi" covers payments, lending, perps, stablecoins, RWAs and more, and the closer your experience matches the role, the stronger your case. I'd also want to see an honest answer when you don't know something. ## How do you actually get in the door? Job boards work sometimes. In crypto, most of the doors I've seen open came through people, and through work those people had already seen. > expertise and success doesn't come overnight! you gotta be curious, hustle hard, keep learning everyday, keep failing and re-learning things, meet new people, build a online presence and so much more! > > [Shilika Jain on X, 6 Sep 2023](https://x.com/Shilika_jain/status/1699474879127642329) That's still the honest version of the process. A practical sequence for the first three months: - **Month 1:** pick a niche, read CoinDesk, Cointelegraph, The Block and Decrypt daily, and start posting short takes on X about announcements in that niche. - **Month 2:** build the five portfolio pieces. Join two or three project communities and be useful in them. - **Month 3:** cold-message founders and comms leads with one specific observation about their last announcement and a link to your portfolio. Expect most to ignore you. Follow up once. Events help too, especially regional ones, but treat them as relationship building, not job fairs. ## When this route won't work for you This path suits people who like writing, can tolerate rejection and are genuinely curious about crypto. If you want predictable hours, clear career ladders and a stable employer, Web3 PR will frustrate you. Teams are small, companies shut down or pivot with the market, and many roles are contract-based. The informal hiring also cuts both ways: it rewards visibility, which is harder if you can't or don't want to post publicly. A traditional agency job first, then a move into Web3, is a perfectly good alternative. The general skills carry over. If you're wondering how AI is changing junior roles, I've covered that separately in [whether AI will replace entry-level PR jobs](/blog/entry-level-pr-jobs-ai-future-juniors). ## FAQ ### Do I need a PR or journalism degree to work in Web3 PR? No. It can help with writing fundamentals, but Web3 teams care more about whether you understand the technology and can show work. A strong portfolio and visible knowledge of the niche usually outweigh the degree. ### Is Web3 PR mostly remote? Much of it is, since teams are spread across timezones. Expect some travel for major conferences and on-ground media work at events, especially in APAC roles. ### Should I start at an agency or in-house? If you want to learn quickly across many announcements, an agency. If you already know one ecosystem well and want depth, in-house. Many people do both at different stages. ### How technical do I need to be? Technical enough to explain how a product works and why it matters without getting it wrong. You don't need to write code, but you should be able to read a whitepaper and summarise it accurately for a business reporter. *If you're a founder looking for senior Web3 PR rather than a hire, [book a 30-minute call](https://calendly.com/shilikajain/30min/) or see my [content writing service](/services/content-writing) for releases, op-eds and bylines.* --- **Book a 30-min call with Shilika** - https://calendly.com/shilikajain/30min/ Canonical: https://www.shilikajain.com/blog/how-to-break-into-web3-communications-career